To build your profitable real estate business as an office in your local town or city, and to gain the right market share for yourself, you are going to need a 'Strategic Marketing Plan'. Before you create the plan, you will need a 'Strategic Marketing Position'.
In this way will you make an impact on a reliable basis with the right prospects and players of the commercial property business. Simply you want the market, the business owners, the property investors, and all the local tenants and buyers, to know that you are the best out there and can help them with their special property need.
So before you start to consider your marketing plan it is valuable considering what makes you better than the other agents and brokers in the area. You should have a real reason in being different in your property business, and your prospects must know you for that. This is both an issue for the office and for you as an individual. Each one in your office should be pushing the same story when they talk to forecast.
David lindahl know the industrial leasing and sales market and have a database that captures all the businesses and properties locally for that very reason. This helps out property clients know what competition they are up against, and how they can correct and target the real chance available out there.
Office property sales and leasing is our specialty because we have tracked the majority of local major buildings and tenants for some years now, and because of that he know who the major players are, and when they will need to move or dispose of dangerous assets.